• Three Essential Steps You Can’t Ignore If You Want to Connect with Readers

    Your copy needs personality and there’s nothing that will squash interest more than boring, forgettable copy.

    So how do you make your message memorable and engaging?

    Let’s start with finding your message first. If you already have your message down, you’ll want to make sure it’s rock solid clear before you move on to other marketing tactics.

    Because your message is the gold that people need to discover.


  • Defining Your Author Brand

    One of the biggest mistakes beginner writers make is assuming that their writing is all about what they want to accomplish. They craft a sentence or an idea explaining what they want to write about.  Then they create their blogs with that topic in mind. The problem with this method is that they are writing […]